Kohl’s is an American department store retail chain with over 1100 stores across the USA. It has more stores than any other Department Store chain, and is overall the 20th largest retailer in the country.
Kohl’s Online Product Range
Kohl’s product range includes clothing, shoes, accessories, housewares, fine jewelry, furniture, toys, and more. They sells high end brands like Nike, Adidas, Levi’s, and New Balance for a moderately discounted price but also have their own branded product lines, such as Sonoma, which is their clothing brand, for both men, women, and children.
Ordering Through Kohls.com
The website is intuitive and generally easy to use. However it does appear a little too busy at times with links to special deals and sign-ups etc. The internal search feature works well for items and brands. The “roll-over” zoom is a good feature when you’re taking a look at an individual product. Generally, you will find it easier to navigate and check-out once you have registered. Though you can go through the whole process as a guest, ultimately you will need to fill out all the same details at the end of your online shopping anyway.
Coupons, Discounts and Sales
Kohl’s marketing model relies on the constant supply of discount coupons and seemingly never-ending sales. In 2012, CBS ran a story/expose on Kohl’s which showed how they were marking up prices the week before a sale, in order to deliver massive sales discounts the next week. It really shouldn’t surprise anyone, and the savvy stay-at-home shopper is best-advised to follow these sales, arm themselves with coupons but understand the real net value of any particular product.
Kohl’s have an in-store price matching policy but after being stung badly by savvy online shoppers in the past, do not extend this to online purchases.
Kohls has two types of loyalty programs running simultaneously.
The standard all-yaear program is Yes-To-You which offers 1 point with a $5 voucher redeemable every 100 points. That’s an effective and rather generous 5% cash-back.
You can enrol here. It’s free.
However, our favourite parts of their marketing is the so-called Kohl’s cash. Periodically throughout the year, Kohl’s announces that customers can earn Kohl’s cash from purchasing certain products, with the Kohl’s Cash redeemable (within a certain timeframe) for goods at a Kohl’s store.
A $10 voucher is offered for every $50 spent, delivering an incredible 20% cash back. The catch is, of course, that you have to use the vouchers during the specified time which is usually within a month or so.
Kohl’s Cash will be delivered straight to your inbox when you order online, and you can redeem it online or at a store as well.
Here’s an interesting article from blogger The Frequent Miler, who writes on the strange economics of Kohl’s Cash.
Shipping is generally not included in the price, though promotions and coupons offer free and discounted shipping from time to time. Prices are listed on the right.
Kohl’s broadly splashes across its website that they ship internationally. Sort of. Kohl’s have entrusted their international shipping to shopping consolidator myus.com. Kohl’s will send your order to myus.com who will then forward your order to any international address. International customers are also required to set up an account with myus.com before they commence shopping. It seems a rather clumsy and convoluted system to use for international shipping when compared to competitors such as JC Penney and Sears who allow international browsing and shipping direct from their website.
Customer Service, Refunds and Returns
Kohl’s boast of their “no obligation, hassle-free” returns policy which includes no time limit, and no need for a receipt (under certain circumstances). By using coupons and timing your purchases around sales, savvy home shoppers can take advantage of the tremendous buying power of this massive retailer. Click this link for discount coupons.